Pooh Shiesty Album Release

I built this conceptual album rollout for Pooh Shiesty end to end, concept and copy: "Shiesty Szn: Day One," a four-phase campaign timed around his real release from prison.

The insight driving it: most rappers struggle to get back to the mainstream after a long stretch away from the public eye, so I made his release date the campaign itself. A cryptic "Day One" countdown runs across a wiped Instagram, billboards in major rap cities, and a TikTok beat snippets, all building to a single that drops the night he walks out, with real footage of his release in the video. From there, it scales through streamer takeovers, AR murals, and a QR-code scavenger hunt into the full album.

Disclaimer: This is a conceptual campaign project created for educational and portfolio purposes only. I am not affiliated with or endorsed by Pooh Shiesty or Warner Music Group.