New Balance Campaign

The following is a conceptual New Balance campaign exploring the idea that footwear can influence mindset. Each promotional image spotlights a prominent cultural figure: NBA player Dejounte Murray, rapper Jack Harlow, and Apple co-founder Steve Jobs. Everything is rendered in black and white except the shoes, which remain in color to emphasize New Balance’s signature style. The visuals are paired with the tagline I developed: more comfort. more confidence.

This work was developed as part of a larger team campaign. I chose these photos, did the graphic design, and wrote the copy. We chose to feature prominent figures who wear New Balances to demonstrate how comfort and confidence help support success, regardless of the field you’re in.

Disclaimer: This is a conceptual campaign project created for educational and portfolio purposes only. I am not affiliated with or endorsed by New Balance.