New Balance Campaign

The following is a conceptual New Balance campaign exploring the idea that footwear can influence mindset. Each promotional image spotlights a prominent cultural figure: NBA player Dejounte Murray, rapper Jack Harlow, and Apple co-founder Steve Jobs. Everything is rendered in black and white except the shoes, which remain in color to emphasize New Balance’s signature style. The visuals are paired with the tagline I developed: more comfort. more confidence.

Disclaimer: This is a conceptual campaign project created for educational and portfolio purposes only. I am not affiliated with or endorsed by New Balance.