Out2Win x Culture Kicks

I wrote the script and shot list for a TikTok campaign produced with Out2Win. The content featured Syracuse University wide receiver DeVaughn Cooper unboxing Jordans as part of a collaboration with Culture Kicks. DeVaughn, a standout Syracuse player and self-proclaimed sneakerhead, was a great fit for this campaign, as he was extremely well known in the Syracuse area and college football landscape at the time.

We leaned into the unboxing format because it's already how social audiences watch sneaker content, and pairing it with a prominent college athlete tied the product straight into the sports-meets-sneaker culture the brand was speaking to.